Why UGC for online Marketing?


User Generated Content, or UGC, continuously fuels online properties with users’ contributions. It promotes an open relationship with the users during a digital marketing campaign, which provides insights into people’s perceptions, engages customers with the brand or cause, and builds loyalty.   The main benefit of using UGC is of a … Continue reading

Astrid Uhrenholdt Jacobsen joins ID Effector


The international crosscountry star Astrid Uhrenhold Jacobsen teams up with ID Effector. ID Effector will provide Astrid with personal brand management, including commercial agreements, social media management, digital services and traditional management. Asdtrid Uhrenholdt Jacobsen career includes among other World Champion Sprint in 2007, second place owerall Tour de Ski … Continue reading